Embrace the glorious mess you are!

It is very important to know the difference between Copywriting and Content Writing. Both the roles involve a set of challenges and skills to ace the job, however, to understand the suitable role for you, here are some major differences listed below: Purpose: The foremost distinction comes when we talk about the purpose of writing. When you write a piece to add value to the brand for direct sales, it is known as Copy. On another hand when you write a post for web or a brand, you describe them by delivering valuable content. A copywriter works on strategies, campaigns, ideology and simply put, they creatively work on selling an idea. Its nature is to do marketing and advertising of the brand and gain customers. A content writer works on creating a content that is engaging, entertaining, informative and educational about the brand or service concerned. The content is subject to represent the brand’s value to attract potential audiences. The purpose of the piece nee...

Owing to the demandingly growing digital world, the rule of websites is increasing day-by-day. Surfing through websites, clicking on advertisements, either accidentally or intentionally, your every click converts into revenue eventually leading to good conversion rates. Let’s understand this in a deeper sense – There are some websites who have conversion rate ranging from 1% to 3%, 5%, to 10%, while on the other hand, there are some websites producing conversion rates beyond 100%. Types of Business affecting Conversion Rates – Generating big revenues also depend upon the kind of business you are dealing with/in. If your business is service-based, you may have a 5% conversion rate. If the business is an E-commerce platform, it may have 2 to 10% conversion rate. If you have an affiliate business gaining multiples clicks, it will generate high revenue gradually increasing the conversion rates. Source of Traffic helps in Increasing Conversion Rates – The source a...

Everything you plan doesn’t have to be that way. In fact, 8 out of 10 times my planning fails. Things work out in His style and not mine. When they do, it’s just a coincidence of us thinking the same for me. You may have to start over any moment of your life. These setbacks will not come announced. They generally step in quietly and shake you like crazy. An important lesson to learn here is to always ready to take back a few steps and start all over again. God has his own plans. When your wishes or desires get fulfilled, be happy. But when they are left unfulfilled, try not being upset. Because trust me something good is surely waiting for you out there. You just have to wait for the right time. Happiness is a project of mind. It doesn’t depend on anyone. Be it materialistic things, your most-loved activities, your loved people, no one. Only you’re responsible for your happiness. If your mind is wired to think like its happy today, you will find joy in everything aro...

Happy Words! Use happy words in your daily life. Just a little change in your choice of words will make all the difference in your life. The next time someone asks you, “How are you?” answer them with words like, “I’m fabulous.” New Things! Make an effort to try a new thing every day. First-time experiences always leave a mark on our heart and mind. For example, talking to a stranger or maybe trying your hands on nail art. Be Positive! Make a positive impact on someone’s life. Helping someone in need is an extremely rewarding experience. When you selflessly do something greater than you, you eventually feel great inside out. Help People! We inhibit some natural talents to actually help people around. Do not take this strength for granted. There are many things you believe are easy for you, but no doubt can be challenging for others. Bring up something new every day and teach others from your expertise. Self-Control! Start spreading kindness and compassion ...

Why choose Goat Milk over Cow Milk? With an alarming increase in the percentage of sensitive cases regarding food, nutrition, quality ingredients, etc, people living in urban areas are now becoming more health-conscious than ever. To balance their work and family life, and at the same time dealing with deadlines and manage stress, you are bound to make healthy choices in the food you eat. Therefore, a perfect choice of our basic food necessity like milk stands equally important. GOAT MILK IS EASIER TO DIGEST The fat molecules in goat milk are much smaller than the fat molecules in Cow milk. IT CONTAINS LESS LACTOSE (MILK SUGAR) Our bodies are subject to produce enzymes which help break down foods like sugar. With less amount of sugar in Goat Milk v/s Cow milk, the process becomes easier. IT’S NATURALLY HOMOGENIZED Homogenized means “uniformity inconsistency.” Goat Milk is naturally homogenised, it is smooth, consistent and free of any man-made process. ...

People in the USA tend to shop online more than people shop in India is major because of the availability of resources. People in the USA have more money to spend. They have a highly-developed economy having the 8th highest GDP in the world. The infrastructure is huge in the USA. The area is big enough which is why offline shopping experience on a regular basis becomes a task. They usually have large markets. They need their own conveyance or public transport to go for grocery shopping. To ditch the hard work for other shopping materials, they tend to opt for online shopping that caters to their individual lifestyles and needs. People in the USA are more tech-savvy to say as compared to people in India. They are technologically advanced and have a full understanding when it comes to using online shopping applications and websites. The literacy rate is higher in the USA. About one-third of Americans have Level 2 literacy. This is why people in the USA are more aware o...

- There are certain types of content that get the most links and social shares. Content that is more authoritative, defining or in a consistent format, well-researched, and in-depth tend to generate more links. Forming them in pointers or Whys, or Hows are the best ones. For example - “This is why Ki and Ka is winning hearts!”, “Top 10 Institutes for a Digital Marketing Course”, “How to Get a Healthy Lifestyle in 5 Simple Ways” - There’s a small one-liner description given just below the links when you search anything on Google. This is called Meta-data. To promote your movie review, Meta-Data should include a movie rating and a short description in 7-9 words. For example - “Movie Review, Rating 4/5, the movie did well on the box office as well as with the audience.” - When we decide and set our target audience of the post, we are required to do some highly-relevant keyword research, because that audience will certainly type those keywords on Google. The process is also ...

Starring Kareena Kapoor Khan and Arjun Kapoor, and directed by R Balki, the movie Ki and Ka is a breeze of fresh air. The concept of role reversal in relationships is captivating enough. The movie is a fresh take on the Indian institution of marriage and gender roles. Arjun Kapoor showed us in-depth emotions of a sensitive man while Kareena Kapoor Khan managed to weave her character sketch exceptionally well. Guest appearance made by Amitabh and Jaya Bachchan was the cherry on the cake. Furthermore, Kia's mother and Kabir's father also gave us some interesting scenes. Kabir is a sensitive, artistic man married to Kia who is ambitious, independent and workaholic woman. Despite the fact that Kabir wants to be house-husband, he became popular in Kia’s friend circle as a gender equality ideal, he is an understanding and forgiving partner in the marriage. Kia on the other side is short-tempered, cranky and jealous. R Balki did manage to make a movie asking the right que...

Birthdays are days full of dreams, wishes, and gifts, days to make your close one feel special and pampered. The day becomes even more special when friends and family gather around and celebrate in high spirits. In a world where everything is moving on a fast pace, executing your unique and creative gift idea is not as easy as it sounds. To sort your worry and energy, online portals are here to help. They provide abundant ideas and birthday gifts to choose from. For those who habitually work last minute, a plethora of birthday gifts online is heaven. From flowers to cakes, home decor to stationery, jewellery to cards, gifts ideas to party ideas, personalized gifts to shopping vouchers, everything is covered under one roof. Just surf and get to choose the perfect birthday gift online for that extraordinary person in your life NOW! "Every gift is a wish for your happiness!" Buying birthday gifts online and directly giving a surprise delivery to the birthday boy/girl...