Difference between a Copywriter and a Content Writer!

It is very important to know the difference between Copywriting and Content Writing. Both the roles involve a set of challenges and skills to ace the job, however, to understand the suitable role for you, here are some major differences listed below:

Purpose:

The foremost distinction comes when we talk about the purpose of writing. When you write a piece to add value to the brand for direct sales, it is known as Copy. On another hand when you write a post for web or a brand, you describe them by delivering valuable content.

A copywriter works on strategies, campaigns, ideology and simply put, they creatively work on selling an idea. Its nature is to do marketing and advertising of the brand and gain customers.

A content writer works on creating a content that is engaging, entertaining, informative and educational about the brand or service concerned. The content is subject to represent the brand’s value to attract potential audiences. The purpose of the piece needs to be very clear.

Similarities:

Both of them share some similarities because the goals are the same. Both Copy and Content aims to convert a reader into a sale. While Content focuses on keeping the readers engaged, Copy takes a reader directly into the sale funnel.

Content is all about letting your reader understand and gain interest in the brand or service while Copy reveals what the brand or service is all about, sell the idea and make them buy it.

Types of writing:

The content that fulfils the purpose of marketing and promotion is Copy. All the catchy phrases you see on hoardings, advertisements, posters, and social media are Copy. Things like, slogans, press releases, taglines, email campaigns, radio spots, scripts, catalogues, brochures, billboards, video scripts, social media descriptions, all come under the role of a Copywriter.

On the other hand, garnering traffic to the web through blogs, articles, guest posts, creative descriptions are Content writing. Things like newspaper pieces, newsletters, film scripts, television scripts, radio scripts, books, e-books, magazine features, social media, podcasts, emails, resumes, all come under the role of a Content Writer.

"Writing a blog or a ten-word-copy would take the same time is no myth. It can and it does sometimes!"